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Fact Sheet:
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Program Category: UGA Faculty-Led Sponsor: University of Georgia
Type of Instruction: Independent Study Classes With: UGA Students
Taught By: UGA/U.S. Professors(s) Housing Type: Private Apartment
Work Opportunity: No Volunteer Opportunity: No
Scholarship Availability: No College/School: Grady
Academic Area: Advertising, Art, Communication Studies, Consumer Journalism, Design, Digital and Broadcast Journalism, Health Promotion, Interdisciplinary Studies, International Business, Journalism, Journalism and Mass Communication, Marketing, Marketing Research, Mass Communication, Mass Media Arts, Public Relations Minimum number of credit hours: 6
Maximum number of credit hours: 6 Participant Selection: Not competitive
Minimum GPA Requirement: 2.0 or above Number of Student Participants: 41-100 students
Type of Admission: By deadline or until program fills Open to non-UGA students: Yes
Adventure Sport: Scuba Diving, Snorkeling
Program Description:

Lions Study Abroad logo

UGA- Grady- Cannes Lions Advertising Festival Study Abroad

The UGA Cannes Lions Advertising Study Abroad Program offers two academic courses centered on the famed Cannes Lions Festival for Creativity, which takes place in the French coastal city of Cannes, France each June.
 
Through this program, students have an opportunity to expand their global perspective and participate in an international advertising and media event. The festival is the most important festival in the world for those interested in the best advertising, public relations, digital and other forms of marketing communications. The festival attracts executives and practitioners from around the world. For one week each June, the Lions festival at Cannes is home to the major players in the international advertising and marketing communication community.

Program Location

Cannes view from cliff

Located on the Mediterranean in southern France, Cannes is a beautiful seaside resort community not far from Nice, Monte Carlo, and St. Tropez. Student lodging is located in Juan Les Pins, France, just a short 10-minute train ride away from Cannes.





 




Contact Information

Dr. Nate Kohn, Program Co-Director
Grady College of Journalism & Mass Communication
Tel: 706.542.4972
E-mail: nkohn@uga.edu
 
Karen King, Program Co-Director
Grady College of Journalism & Mass Communication
Tel: 706.542.4998
Email: kwking@uga.edu
 
Rebekah Ryan, Distance Learning Coordinator
Grady College of Journalism & Mass Communication

Tel: 706.542.4181
Email: rryan26@uga.edu
 

Academic Program

Arrive in Cannes on June 8 or 9, 2019.
Classes begin June 10 and run through June 28, 2019.
Program ends and students depart June 29.


ADPR 5992 Special Topics
Global Advertising & Marketing Communication
(prerequisites waived)


Cannes coastStudents meet the week before the festival to discuss and review global advertising concepts and to learn about the types and styles of advertising produced throughout the world. Students will also research featured speakers and categories of work in preparation for attending the festival. During the week-long festival, students will have the opportunity to participate in a number of workshops and lectures, to review all creative and media entries, and to attend award ceremonies. The week following the festival, students will recap what was learned, present their analyses and final campaign projects, and discuss future trends in global advertising.



ADPR 5992 Special Topics
Advertising and Campaign Analysis


Commercial production techniques are changing dramatically, given the digital revolution and the economic downturn. Creators of television, radio and web commercials find themselves redefining what a commercial is and how to produce them. New narrative and aesthetic structures, commercial lengths and placements, and concepts of branding, among other variables, are questioning and in some cases replacing traditional advertising strategies. This revolution is taking place internationally, with much of the most innovative work occurring outside of the United States.
 
In this course, students will study, critique and produce commercials in and for the digital age, based upon what they see and learn at the Cannes Lions Festival.
 
During the first week of the three-week program, students will participate in class discussions on commercial production techniques. The second week of the program is the festival itself. Students will attend the Festival seminars, workshops, lectures, screenings, and awards ceremonies. They will critique what they see and hear. And during the final week of the program, students, working in small groups, will present a final campaign project based on findings from the festival.

Program Itinerary

We are building our 2019 program itinerary right now! Our "home" away from home is in a village just down the coast from Cannes, called Juan-les-Pins.

Housing 

Students reside two to a room, in furnished apartment-style condos in Juan-Les-Pins, France. Apartments are equipped with twin sized beds, fully-stocked kitchenette (stovetop, microwave, mini-fridge, coffee pot, plates, bowls, cups, cutlery, etc), pillows, sheets, towels, blankets, etc.

The residence is conveniently located one block from the beach, one block from the grocery store and restaurants, one block from the train station, and one block from laundry facilities and a pharmacy.

Program Costs

Grady pennant

The program costs vary from year to year depending on number of students enrolled, exchange rates, and logistical cost changes. The total cost for Summer 2019 hasn’t been determined at this time and is subject to change slightly from what is advertised to students until all students are committed to the program. For Summer 2018 the PROGRAM FEE was $2,345  (this includes the $300 security deposit paid upon acceptance to the program via credit card). In addition to the program fee, students are expected to pay 6 hours of In-state tuition and UGA Mandatory Fees through their Athena student accounts after registration. The HOPE and Zell Miller scholarships can be applied towards TUITION only if applicable. **non-UGA transient students may have an additional $250 fee upon registration**

The program fee listed above includes the following:
- 3 weeks lodging in apartments located in Juan-Les-Pins, France (2 train stops over from Cannes)
- Travel Health Insurance (committed students are automatically enrolled)
- Loaned European cell phone and data to use throughout the program
- Opening and Closing Dinner Celebrations
- Badge to the Cannes Lions Festival
- Some faculty related expenses
- Miscellaneous minor program related expenses

The program fee listed above does not include:
- 6 hours of in-state tuition and UGA Mandatory fees (see UGA’s website for update tuition rate for Summer 2019)
- International airfare
- Rail, bus, taxi costs while in country
- Meals
- Personal purchases
- 100 euro refundable security deposit at residence upon arrival (will receive back at check out).
- Passport cost if the student does not have one already
- Miscellaneous personal expenses


Program Ratings:
Accuracy and usefulness of orientation materials:
1 2 3 4
Accessibility and quality of health care:
1 2 3 4 5
Safety of location, facilities, excursions, and transportation:
1 2 3 4
Academic quality, appropriateness of workload:
1 2 3 4 5
Choice of location for excursions, field trips, site visits:
1 2 3 4 5
Safety, cleanliness, comfort and appropriateness of housing:
1 2 3
Arrangements for and quality of meals:
1 2 3 4
Opportunities to learn about and interact with the local culture:
1 2 3 4
Opportunities to learn about and interact with the local culture/people:
1 2 3 4
Overall effectiveness of program staff in managing program:
1 2 3 4
Effectiveness of program staff in handling academic and personal needs and concerns:
1 2 3 4 5
Value of the program in relation to the cost:
1 2 3 4 5
Overall quality of the program in relation to expectations:
1 2 3 4 5
Program Reviews:
Kai Caleb Yost, Summer 2017 Participant
No matter what your area of study, everyone can learn something from the Cannes Lions program.

Julian Ellis Flurry, Summer 2017 Participant
They hyped of this program a lot and said that if you have the chance then you need to go, so they were able to convince me of going. I can say that the program exceeded my expectations. It was the best month of my life.

Ashley Elizabeth Wilhelm, Summer 2017 Participant
Cannes Lions is something I will never forget. Spending a month in the south of France was amazing, but getting to experience this festival is something that not many college students get to be a part of. Professors are awesome. If you are thinking about going on this trip, go.

Testimonial:
Testimonial:
I learned a lot about myself while I was in France. I had a very spiritual experience, and grew as an individual. I feel more cultured, more grounded, and more driven. Going on this trip was the best decision I have made since being a student at the University of Georgia.
     — Hawk Young, Summer 2016
Read what others have said about this program.

This program is currently not accepting applications.