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  • This program is currently not accepting applications.
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There are currently no active application cycles for this program.
Fact Sheet:
Fact Sheet:
Program Category: UGA Faculty-Led Sponsor: University of Georgia
Type of Instruction: Independent Study Classes With: UGA Students
Taught By: UGA/U.S. Professors(s) Housing Type: Private Apartment
Work Opportunity: No Volunteer Opportunity: No
Scholarship Availability: No College/School: Grady
Academic Area: Advertising, Art, Communication Studies, Consumer Journalism, Design, Digital and Broadcast Journalism, Health Promotion, Interdisciplinary Studies, International Business, Journalism, Journalism and Mass Communication, Marketing, Marketing Research, Mass Communication, Mass Media Arts, Public Relations Minimum number of credit hours: 6
Maximum number of credit hours: 6 Participant Selection: Not competitive
Minimum GPA Requirement: 2.0 or above Click here for a definition of this term Number of Student Participants: 41-100 students
Type of Admission: By deadline or until program fills Click here for a definition of this term Open to non-UGA students: Yes
Adventure Sport: Scuba Diving, Snorkeling
Program Description:

Lions Study Abroad logo

UGA- Grady- Cannes Lions Advertising Festival Study Abroad

The UGA Cannes Lions Advertising Study Abroad Program offers two academic courses centered on the famed Cannes Lions Festival for Creativity, which takes place in the French coastal city of Cannes, France each June.
Through this program, students have an opportunity to expand their global perspective and participate in an international advertising and media event. The festival is the most important festival in the world for those interested in the best advertising, public relations, digital and other forms of marketing communications. The festival attracts executives and practitioners from around the world. For one week each June, the Lions festival at Cannes is home to the major players in the international advertising and marketing communication community.

Program Location

Cannes view from cliff

Located on the Mediterranean in southern France, Cannes is a beautiful seaside resort community not far from Nice, Monte Carlo, and St. Tropez. Student lodging is located in Juan Les Pins, France, just a short 10-minute train ride away from Cannes.


Contact Information

Dr. Nate Kohn, Program Co-Director
Grady College of Journalism & Mass Communication
Tel: 706.542.4972
Karen King, Program Co-Director
Grady College of Journalism & Mass Communication
Tel: 706.542.4998
Rebekah Ryan, Distance Learning Coordinator
Grady College of Journalism & Mass Communication

Tel: 706.542.4181

Academic Program

Arrive in Cannes on June 8 or 9, 2019.
Classes begin June 10 and run through June 28, 2019.
Program ends and students depart June 29.

ADPR 5992 Special Topics
Global Advertising & Marketing Communication
(prerequisites waived)

Cannes coastStudents meet the week before the festival to discuss and review global advertising concepts and to learn about the types and styles of advertising produced throughout the world. Students will also research featured speakers and categories of work in preparation for attending the festival. During the week-long festival, students will have the opportunity to participate in a number of workshops and lectures, to review all creative and media entries, and to attend award ceremonies. The week following the festival, students will recap what was learned, present their analyses and final campaign projects, and discuss future trends in global advertising.

ADPR 5992 Special Topics
Advertising and Campaign Analysis

Commercial production techniques are changing dramatically, given the digital revolution and the economic downturn. Creators of television, radio and web commercials find themselves redefining what a commercial is and how to produce them. New narrative and aesthetic structures, commercial lengths and placements, and concepts of branding, among other variables, are questioning and in some cases replacing traditional advertising strategies. This revolution is taking place internationally, with much of the most innovative work occurring outside of the United States.
In this course, students will study, critique and produce commercials in and for the digital age, based upon what they see and learn at the Cannes Lions Festival.
During the first week of the three-week program, students will participate in class discussions on commercial production techniques. The second week of the program is the festival itself. Students will attend the Festival seminars, workshops, lectures, screenings, and awards ceremonies. They will critique what they see and hear. And during the final week of the program, students, working in small groups, will present a final campaign project based on findings from the festival.

Program Itinerary

We are building our 2019 program itinerary right now! Our "home" away from home is in a village just down the coast from Cannes, called Juan-les-Pins.


Students reside two to a room, in furnished apartment-style condos in Juan-Les-Pins, France. Apartments are equipped with twin sized beds, fully-stocked kitchenette (stovetop, microwave, mini-fridge, coffee pot, plates, bowls, cups, cutlery, etc), pillows, sheets, towels, blankets, etc.

The residence is conveniently located one block from the beach, one block from the grocery store and restaurants, one block from the train station, and one block from laundry facilities and a pharmacy.

Program Costs

Grady pennant

The program costs vary from year to year depending on number of students enrolled, exchange rates, and logistical cost changes. The total estimated PROGRAM FEE for Summer 2019 is $2,640 (this includes the $300 security deposit paid upon acceptance to the program via credit card). In addition to the program fee, students are expected to pay 6 hours of In-state tuition and UGA Mandatory Fees through their Athena student accounts after registration. The HOPE and Zell Miller scholarships can be applied towards TUITION only if applicable. **non-UGA transient students may have an additional $250 fee upon registration**

The program fee listed above includes the following:
- 3 weeks lodging in apartments located in Juan-Les-Pins, France (2 train stops over from Cannes)
- Travel Health Insurance (committed students are automatically enrolled)
- Loaned European cell phone and data to use throughout the program
- Opening and Closing Dinner Celebrations
- Badge to the Cannes Lions Festival
- Some faculty related expenses
- Miscellaneous minor program related expenses

The program fee listed above does not include:
- 6 hours of in-state tuition and UGA Mandatory fees (see UGA’s website for update tuition rate for Summer 2019)
- International airfare
- Rail, bus, taxi costs while in country
- Meals
- Personal purchases
- 100 euro refundable security deposit at residence upon arrival (will receive back at check out).
- Passport cost if the student does not have one already
- Miscellaneous personal expenses

Program Ratings:
Accuracy and usefulness of orientation materials:
1 2 3 4
Accessibility and quality of health care:
1 2 3 4 5
Safety of location, facilities, excursions, and transportation:
1 2 3 4
Academic quality, appropriateness of workload:
1 2 3 4 5
Choice of location for excursions, field trips, site visits:
1 2 3 4 5
Safety, cleanliness, comfort and appropriateness of housing:
1 2 3
Arrangements for and quality of meals:
1 2 3 4
Opportunities to learn about and interact with the local culture:
1 2 3 4
Opportunities to learn about and interact with the local culture/people:
1 2 3 4
Overall effectiveness of program staff in managing program:
1 2 3 4
Effectiveness of program staff in handling academic and personal needs and concerns:
1 2 3 4 5
Value of the program in relation to the cost:
1 2 3 4 5
Overall quality of the program in relation to expectations:
1 2 3 4 5
Program Reviews:
Kai Caleb Yost, Summer 2017 Participant
No matter what your area of study, everyone can learn something from the Cannes Lions program.

Summer 2017 Participant
This is a once in a lifetime trip that everyone needs to try and experience before they leave UGA. It has a little bit of everything: exploring the outdoors, the small town feel, daily travel, festival city life and first class pampering and great people. Nothing can replace what you experience and gain on this trip.

Summer 2017 Participant
The group meals were wonderful, I wish we would've had more together.

The advice about the industry and importance of creativity from the festival will stay with me forever. Getting a first hand look at what the advertising world is about, allowed me to understand what I want to do.
     — Riley Campbell, Summer 2016
Read what others have said about this program.

This program is currently not accepting applications.